steve, who looks to be, or is there a particular voting block, whether it's latino votes, whether it's seniors, that seems to be moving more towards mitt romney in the state oflorida? >> well the most recent poll that was out last week by the "tampa bay times," miami herald and bay news 9 had hispanic voters shifting. those would be noncuban his high school. i can explain in a second. rehave a large population of noncuban hispanics in florida who are more independent, who tend to lean more democratic. a lot of them are in the i4 cord der around suburban orlando. they are shifting our polls showed toward mitt romney. the obama people said to our poll that we didn't believe it and they thought that president obama will get and needs to get about 60%, about three of every his five hispanic votes in florida need to goat president's way. they are a big, big part of the election threat in the sunshine state. jenna: the "associated press" had a piece out today about how florida is the top of the top when it comes to ad spending and all those commercials all the time. steve, has it reached the